Make a customer-facing decision, keep the evidence behind it, and review what happened afterwards.
Annual licence
From €12,000
per year, invoiced annually. Unlimited decisions, unlimited runs, whole team included.
Final pricing depends on the number of client workspaces and the volume of guided sessions. We quote after one live session on a real decision, not before.
What is included
Unlimited decisions
No per-run or per-seat metering. Bring every decision worth defending, not only the ones you can afford to test.
Organisation workspace
Isolated tenant, team members, and separate client workspaces for consultants working across accounts.
Evidence grounding
Council members resolved against CSO, ONS and Eurostat tables, with table ID, reference period, match level, CPI adjustment, confidence score and a link to the published source.
Sealed (frozen) decision records
Every decision frozen before you act: the question, the evidence used, the stances, the assumptions and what remained uncertain.
Outcome scoring
Log what actually happened and score it against the frozen decision record, building your organisation's decision history.
Guided decision sessions
Guided decision sessions are included through the year; exact volume is set on the order form.
Security evidence pack
A repeatable tenant-isolation test report, storage in Ireland, private storage with signed access, and plain answers for procurement.
We agree the scope and price after a live session on a real decision.
Rooms
€390
per month, up to 5 people
A marketing or product team that wants a second opinion most days.
Decision Programme
From €12,000
per year, invoiced annually
An organisation that makes customer-facing calls it has to stand over.
Validated Decision
€25,000 – €75,000
per engagement
One consequential decision that has to survive a board or a regulator.
Relationship to the annual licence is agreed on the order form.
Enterprise Calibration
From €100,000
per year
An organisation building a private, compounding model of its own market.
Higher tiers are priced against the research line they replace — a tracker, a segmentation wave or a strategy engagement. Our method, and what we will and will not claim, is set out on the method page.
Cost is the easy comparison. The harder one is what you still hold six months later, when someone asks why the decision was made.
| Option | Typical cost | Time to answer | What it leaves behind |
|---|---|---|---|
| AI focus group tool | €500 – €1,000 / year | Minutes | A sentiment summary |
| Agency focus group | €3,000 – €5,000 per study | 4 – 8 weeks | A research report |
| Consulting engagement | €15,000 – €60,000 | 6 – 12 weeks | A slide deck |
| Outweigh | From €12,000 / year, unlimited decisions | Same day, repeatable | An auditable decision record, scored against the outcome |
Cost ranges are indicative market figures for the Irish and UK markets, given for orientation only.
If you want fast reactions to a concept, a headline or a piece of creative, a cheap synthetic panel is the right purchase and we will tell you so. These are different products answering different questions.
| AI focus group tools | Outweigh | |
|---|---|---|
| Persona basis | Written by a language model | Resolved against CSO, ONS and Eurostat tables |
| Evidence trail | None you can inspect | Table ID, reference period, match level, confidence, source link |
| Market-scope control | None — UK data can silently answer an Irish question | Comparator data is labelled and excluded from the market read |
| After the decision | Nothing is retained | Sealed record, outcome logged and reviewed over time |
| Isolation and procurement | Standard multi-tenant SaaS terms | Tested tenant isolation with a report you can hand to a client |
| Who it is for | A researcher testing an idea | An organisation that has to defend a decision |
€49 a month buys you synthetic opinions. €12,000 buys you a defensible decision record — grounded in official statistics, frozen before you act, and scored after. If the decision is worth less than the licence, use the cheaper tool.
Bring one decision you are facing. We will run it end to end and you can judge the licence against what comes out.